India is home to a vibrant social media landscape, with millions of users flocking to platforms like Instagram to engage with their favorite celebrities, influencers, and public figures. Instagram has become not only a platform for entertainment but also a space for personal expression, advocacy, and direct interaction between public personalities and their fans. Among the many Indian celebrities who have captured the attention of the digital world, a select few have amassed millions of followers, solidifying their status as the most influential figures on Instagram.
As of 2025, the top five Instagram accounts in India, based on their follower count, are dominated by a mix of actors, athletes, politicians, and global icons. Let’s explore these five influential personalities, how they’ve gained such massive followings, and the ways in which they use their platforms to engage with their audience.
1. Virat Kohli – 265M Followers
Virat Kohli is, without a doubt, the most-followed Indian personality on Instagram, with an astonishing 265 million followers. The Indian cricketer’s popularity is not just limited to his on-field achievements but extends to his personal life, fitness routines, and his brand endorsements. Known for his aggressive batting style, Kohli has led the Indian cricket team to multiple victories, making him a beloved figure not only in India but worldwide.
Virat’s Instagram account reflects his multi-faceted life. He frequently shares insights into his professional career, posting pictures and videos from matches, practice sessions, and celebrations after victories. His fitness journey is another major highlight, with posts showcasing his rigorous workout routines, healthy lifestyle choices, and dedication to maintaining peak physical condition.
Beyond the cricket field, Virat’s personal life also draws considerable attention. His posts with his wife, Bollywood actress Anushka Sharma, and their daughter, Vamika, resonate deeply with his followers, who appreciate glimpses into his family life. His commitment to causes like animal welfare and environmental conservation also resonates with millions, further enhancing his influence.
As a brand ambassador for numerous multinational brands, Virat Kohli’s Instagram also serves as a platform for endorsements. His massive following and influence have made him a global icon, transcending the sport of cricket and capturing the imagination of people worldwide.
2. Priyanka Chopra Jonas – 90.1M Followers
Priyanka Chopra Jonas, a former Miss World, Bollywood actress, and global icon, has amassed a huge following of 90.1 million on Instagram. What sets Priyanka apart from many other celebrities is her ability to seamlessly transition between Bollywood and Hollywood, making her one of the most influential Indian figures on the international stage.
Her Instagram account is a perfect reflection of her dynamic career. She shares a mix of professional and personal content, from movie promotions, photoshoots, and red carpet appearances to candid moments with her family, particularly her husband, American singer Nick Jonas, and their daughter Malti Marie. Priyanka also uses Instagram to promote her business ventures and philanthropic work. As a vocal advocate for women’s rights, mental health awareness, and education, she uses her platform to shed light on important social causes.
Priyanka’s ability to connect with a global audience, thanks to her successful career in both the Indian and international entertainment industries, is a key reason for her immense popularity on Instagram. Through her posts, she not only showcases her glamorous lifestyle but also speaks about her personal journey, inspiring millions of fans around the world.
3. Shraddha Kapoor – 85.3M Followers
Bollywood actress Shraddha Kapoor has captured the hearts of millions with her versatile acting skills, charming personality, and relatable approach to life. With 85.3 million followers on Instagram, Shraddha has become one of the most loved and followed celebrities in India. Known for her roles in films like Aashiqui 2, Chhichhore, and Baaghi, Shraddha has gained recognition for her ability to portray a wide range of characters on screen.
Shraddha’s Instagram is a perfect balance of professional and personal content. She frequently shares updates from her film shoots, promotions, and events. But what truly resonates with her followers is her candid and down-to-earth posts about her everyday life. She shares moments with her friends, family, and pets, offering a more intimate view of her life beyond the glitz and glamour of the film industry.
A fitness enthusiast, Shraddha often posts about her workouts and healthy lifestyle, inspiring her followers to adopt a balanced and active life. She also uses her platform to share motivational messages, raising awareness about mental health and encouraging her fans to stay positive.
Her authenticity, along with her impeccable acting and down-to-earth nature, has made Shraddha one of the most adored celebrities on Instagram, capturing the hearts of millions.
4. Narendra Modi – 82.7M Followers
Narendra Modi, the Prime Minister of India, is not only one of the most powerful politicians in the world but also one of the most influential figures on social media, with 82.7 million followers on Instagram. Modi’s presence on social media has played a significant role in shaping his political image and connecting with the people of India.
Modi’s Instagram account serves as a platform for political engagement, national updates, and global diplomacy. He frequently posts about important government initiatives, national achievements, and his interactions with world leaders. His account also highlights his travels, interactions with citizens, and participation in key events, both in India and abroad.
Beyond politics, Modi’s Instagram reflects his personal side as well. He often shares inspirational messages, photos of his spiritual practices, and moments from his visits to various parts of India. His followers appreciate these posts for their authenticity and simplicity, providing a deeper connection with the Prime Minister. Through his account, Modi has also championed causes like cleanliness, digital literacy, and a self-reliant India.
As one of the most followed political leaders globally, Narendra Modi’s use of Instagram is an example of how social media can be leveraged for political communication and to maintain a connection with the public.
5. Alia Bhatt – 81.8M Followers
Alia Bhatt, the talented Bollywood actress and the daughter of renowned filmmaker Mahesh Bhatt, has gained immense popularity on Instagram, boasting 81.8 million followers. Known for her stellar performances in films like Highway, Gully Boy, and Raazi, Alia has become one of the most loved young actresses in the Indian film industry.
Alia’s Instagram is a beautiful mix of professional updates, family moments, and her journey in the world of cinema. She often shares behind-the-scenes glimpses from her film sets, along with promotional material for her upcoming movies. However, it’s her personal posts that endear her to her followers. Alia frequently shares moments from her personal life, including her vacations, outings with friends, and her relationship with her family.
Her Instagram also gives fans a glimpse into her love for fashion, beauty, and fitness. Alia often posts about her skincare routine, workout sessions, and her advocacy for a healthy lifestyle. As a passionate advocate for social causes, Alia uses her platform to promote issues related to mental health and environmental sustainability, making her a role model for many young followers.
Alia’s natural charm, coupled with her consistent engagement with her followers, has made her one of the most adored celebrities on Instagram in India.
Conclusion
India’s top Instagram personalities, including Virat Kohli, Priyanka Chopra, Shraddha Kapoor, Narendra Modi, and Alia Bhatt, have amassed millions of followers due to their immense influence, talent, and the personal connections they build with their audiences. Their Instagram accounts provide a unique insight into their lives, whether it’s showcasing their professional achievements, personal moments, or advocacy for important social causes. As Instagram continues to grow as a platform for engagement, these personalities will likely remain at the forefront of digital influence, shaping trends, inspiring millions, and connecting with fans across the globe.
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