Hyundai Motor’s first foreign CEO, Jose Munoz, has emphasized superior products and unique approaches as the firm’s development drivers, the company announced on Friday.
At a town hall gathering with 15,000 workers at the company’s Namyang R&D Centre, located just south of Seoul, Munoz presented his strategic vision for the business.
According to a press release from Hyundai Motor, he emphasized three key objectives to accomplish: superior product quality and design, market-specific strategies, and customer-focused services, according to Yonhap news agency.
Regarding Hyundai’s future electric vehicle (EV) plan, the CEO stated that the business will adapt to the shifting needs of the market.
During the EV “chasm,” which is thought to be happening before to the mainstream adoption of all-electric vehicles, automakers have seen a lackluster demand for EVs.
“We (will) keep taking the lead in electrification. We continue to invest in hybrid electric cars (EVs), extended range electric vehicles (EREVs), hydrogen fuel cell vehicles, and internal combustion engine vehicles because we recognize that this business is driven by consumer demand,” Munoz stated.
He pointed out that Hyundai’s flexible approach is exemplified by the greater number of engine options available across its lineup.
In addition to being more convenient and effective, he claimed autonomous driving has the potential to significantly reduce accidents, making driving safer. He also mentioned that the company is investing in autonomous driving for the long term.
Munoz was elevated from global chief operating officer at Hyundai to the current role in November. The South Korean automaker had never before appointed a foreigner to such a high-level position.
Under the second Donald Trump administration, his rise is viewed as a calculated step to bolster Hyundai’s reaction in the US, the most significant car market in the world.
Munoz was the chairman of Nissan China and the chief performance officer of Nissan Motor Corp. until joining Hyundai in May 2019.
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